Coco Galleria began as a passionate bakery brand with a warm, handcrafted identity. While the original logo reflected tradition and personality, the brand had grown beyond its initial positioning. It needed a more modern, scalable, and premium identity to match its evolving product line and retail ambitions.
The Challenge & Original Identity
The original identity featured detailed graphic elements and a circular badge-style logo. While expressive, it faced several limitations in scalability across packaging formats and legibility in smaller applications. The brand required a minimal yet memorable identity system for expansion into premium packaged goods.
Brand Strategy
We reimagined the brand with three core objectives: Simplification with Impact, Premium Retail Presence, and Strong Shelf Recognition. The name was refined to Coco Galleria, making it shorter, more contemporary, and easier to recall.
Logo Development
The new logo is a bold and minimal typographic symbol. The custom “CG” monogram is crafted using geometric symmetry, forming a distinctive mark that is modern, friendly, and highly scalable. The circular shapes subtly reflect cookies and baked forms.
- Geometric symmetry in typography
- Timeless, iconic brand mark
- Clean wordmark for enhanced readability
- Adaptable across all retail touchpoints
Packaging Design System
1. Transparent Cookie Pouch
Clean top-label branding and clear product visibility. The transparent pouch builds consumer trust by showcasing the product quality directly.
2. Window Display Box
Kraft-textured finish for artisanal authenticity. This format combines natural aesthetics with modern brand structure.
3. Premium Stand-Up Pack
Soft matte finish and dual-tone earthy palette. The structured stand-up pack enhances retail impact while reinforcing premium positioning.
Design Language & Results
Problem
Limited adaptability for modern retail environments and inconsistent visual impact.
Solution
Refined visual direction using an earthy neutral palette, minimal typography, and balanced white space.
Results
Delivered a stronger identity, improved shelf visibility, and a scalable logo system that aligns with conscious consumers.
Conclusion: Coco Galleria’s rebranding is a testament to how strategic simplification can elevate a growing brand. By refining its identity and building a cohesive packaging system, we transformed a traditional bakery brand into a contemporary retail-ready product line.
